Creativity Simplified

I think one of the best business strategies ever is to use business promotional pens. Business cards seem like a mere nicety when compared to the pens, because the business cards end up languishing in someone’s wallet until puzzled as to their origin, the recipient throws them away the next time they clean it out. Pens, on the other hand, are a totally different story. If you get a pen from a business, then it is going to stay in your car, or in your purse or at home, where you may find your kid using it to do his homework. Of course, you may write a check with it at a local store and forget it. Will it get thrown away? No, of course not! It will get picked up by another person who may end up using it daily for the next year. And the entire time, that business name and contact information is being seen by the people using it. So I’m much more interested in handing out pens than business cards. I know that they’ll be used, and people are always happy to receive them as well. If this sounds like a good strategy to you, check out the wide variety offered at BestBuyImprints.com. My favorite pens are their metal ones, which look very expensive, but aren’t. Everyone loves a classy looking metal pen. You absolutely can’t go wrong on this!